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Nearly 20 years ago, Customer Master Data Management systems arose to consolidate structured data from transactional & CRM systems into a single customer view. 

Big Data has fundamentally changed the implementation styles of master data. Today, 80% of data is unstructured. Organizations need to consolidate all customer data or provide a registry view of all data.

Organizations that want a Complete Customer 360 are now looking to consolidate all data sources (big data, unstructured) and / or provide a registry view over all customer data. They require a technology to handle ALL customer data, not just the structured data.

Download this eBook to understand the benefits of augmenting MDM systems with Customer Intelligence Management to deliver a complete customer view. 

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