Sponsored by Prolifics
This case study features a US-based affiliate of a global pharmaceutical firm dedicated to bringing innovative and effective medicines to patients and physicians who launched an initiative to establish a single view of customers in order to improve visibility into all data points on each customer and drive better business decisions.
Previously, customer data was fed through a homegrown enterprise content management (ECM) solution fed by disparate applications, creating numerous inefficiencies over time.
Read on to see how they were able to create a centralized master data management system that consolidated customer data and enabled better decision-making, created efficiency and improved reporting accuracy.
Download this customer case study to discover the benefits of centralized MDM: