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This case study features a US-based affiliate of a global pharmaceutical firm dedicated to bringing innovative and effective medicines to patients and physicians who launched an initiative to establish a single view of customers in order to improve visibility into all data points on each customer and drive better business decisions.

Previously, customer data was fed through a homegrown enterprise content management (ECM) solution fed by disparate applications, creating numerous inefficiencies over time.

Read on to see how they were able to create a centralized master data management system that consolidated customer data and enabled better decision-making, created efficiency and improved reporting accuracy.

Download this customer case study to discover the benefits of centralized MDM:

  • Visibility: Provides more accurate, holistic view of master customer data
  • Governance: Ensures consistent data management across the enterprise
  • Efficiency: Automates data remediation tasks & data handling rules

Prolifics whitepaper - Data Management and Governance Drives Better Performance [Case Study]

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