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Once simply a set of activities designed to transform data into insight, the definition of business analytics has evolved and expanded. Users previously focused almost entirely on the front end of the analytics spectrum (reporting, dashboards, interactive visualization) today are getting involved in what is now termed data preparation – the back-end activities for data gathering, cleansing, and profiling, among other tasks.

Download this report from Aberdeen Group and learn why:

  • 46% of companies see lack of data accessibility across business functions as a major challenge
  • 81% of Best-in-Class companies are satisfied with the quality and usability of their data
  • Best-in-Class companies are 64% more likely to develop analytical skills in-house
  • 70% of Best-in-Class companies are using external third-party data on a regular basis

Datawatch whitepaper - Data Preparation and the Evolution of Analytics

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