David Meerman Scott shares how and why big data initiatives can keep you ahead of the pack
While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand.
Real-Time Marketing & PR
How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Chapter 15: Make the Sale
Real-Time, Data-Driven Marketing and Sales
I Heard You Just Came Into Some Wealth!
Make Your Sales Team Love You
Real-Time Sales Playbooks
They Know What I'm doing!
How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage
Chapter 9: How to Board the Media Bus in Real-Time
Blog It and Put It on Your Website
Media Alerts in Real-Time
Harness the Power of the Podium
Link Your Messaging to Existing Content Via Comments
Knock on Doors the Media Have Created
Tweet Journalists Direct
A Pitch in Time Scores Nine
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