Marketers have embraced big data analytics as a way to evaluate their customer relationships, assess how their brands resonate in the marketplace and determine how to best target the right customers.  The activity cuts across industries and spills over into other functions, including sales and IT, with implementations influencing not only involving technology choices, but changes to business processes.

This 28-page eBook highlights our coverage of marketing and social media analytics, including technology trends, use cases and considerations for business decision-makers.

  • A Real-Time Mind-Set for Marketing
  • How Big Data Can Solve Marketers’ Social Engagement Challenges
  • 5 Questions Social Media Marketing Analytics Can Answer
  • 4 Approaches for Integrating Social Media Data with Enterprise Systems
  • Social Media Analytics: Making Customer Insights Actionable


how to leverage analytics to improve social marketing initiatives - cover page

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