Sponsored by LexisNexis
Digital is the new frontier of customer experience, and customer data is your most precious asset. But as customers’ lives change, so does their data, resulting in databases that can decay at a rate of up to 5% a month.
Organizational silos compound the problem with independent databases and ad-hoc initiatives — and before long, incomplete, inaccurate data becomes entrenched, causing insidious, destructive effects throughout the enterprise.
The only way to gain control and stay ahead of changing data is a robust program to cleanse, link, enhance, review and monitor it.
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